David Droga - Making Advertising Human
David Droga, founder and creative chairman of Droga5, believes good strategy is a creative's best friend. Advertising is not as linear of a process as it used to be–today, a consumer's reaction to advertising becomes part of the narrative, and the words of a company can come back to them like a boomerang. Droga suggests that companies need to earn the right to have a conversation with their audiences, and that advertising in the future must incorporate a human element.

Production Company: Dress Code
Director: Dan Covert
Executive Producer: Brad Elestein
Producer: Tara Rose Stromberg
Music and Sound Design: Youtoocanwoo
Art Direction: Simone Noronha
Visual Concept: Marcin Zeglinski
Design: Maddie Edgar, Peter Harp, Simone Noronha, Marcin Zeglinski
Lead Animator: Yuval Haker
Animation: Simone Noronha, Yuval Haker, Wei-Shen Wang
Sound Record: Matteo Liberatore
David Droga - Making Advertising Human