Project — FLYT
Client — FLYT
Andy had a great idea, to put the world of private helicopters into the hands of the masses—literally. It was a bold and confident goal, but something that upon description, felt like one of those 'why hasn't it been done' moments. I worked with Andy to refine their brand strategy, communicating a new idea of 'Style in Travel', a concept that allowed the brand to speak to different audiences no matter their own personal style.
I then applied this new found style and confidence to the brand identity. Simply communicating the idea
of choice through the use of the rotational blades, something that will now be built through the entire product.
It's still early days for FLYT, but there are great things coming. Watch this space.