Adobe for Students: Back to School Promotion
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Fall of 2016's Back to School CC promotion was a compilation and assortment of original, illustrated icons. The parameter was to create a series of advertising assets that embodied the fun and youthful nature of university students, while promoting a highly discounted subscriptions of Creative Cloud. The set of targeted banners, emails, and posters (to name a few of the digital and print assets) were translated into multiple languages and seen across a global platform, reaching both Adobe's international prospective users and existing student users.