Reebok Fitness Packaging Concepts >
These packaging concepts were created for Reebok's line of fitness accessories. The goal was to build upon the Reebok brand, while at the same time carve out a voice for its‘ often neglected line of fitness products. There are two distinct lines to the accessory offering; the Performance accessories (watches, heart-rate monitors, stretch bands, etc.) and Yoga products. Work completed by Hanson Dodge Creative on behalf of Horizon Fitness.
These packaging concepts were created for Reebok's line of fitness accessories. The goal was to build upon the Reebok brand, while at the same time carve out a voice for its‘ often neglected line of fitness products. There are two distinct lines to the accessory offering; the Performance accessories (watches, heart-rate monitors, stretch bands, etc.) and Yoga products. Work completed by Hanson Dodge Creative on behalf of Horizon Fitness.
Color Study | Here's a front-view and color study for the “Performance” accessory packaging.
Structural View | A three-quarter view to better understand the shape of the packaging.
Point-of-Sale | Treadmill on-product POS stickers for mass retail.
Yoga | Design concept for Reebok's line of Yoga products.
