SELEX PRESENTS A SUNDAY OF NORMALITY
PROBLEM
In the summer 2016, a terrible earthquake hit the Centre of Italy.
The number of tremors were in total 45 thousand, once every 4 minutes.
Local communities have since lost their home and thereafter their everyday life.
BACKGROUND
Selex, the third largest Italian food retailer with more than 2500 supermarkets, decided to support local communities by giving people in difficulty a pack of essential products, and by creating an event in Preci that no one has ever done before.
EXECUTION
By using a social channel, we recruited 100 volunteers who arrived in Preci from all over Italy.
We then rebuilt thea kitchen for of one of the most affected families in the town to let them get together again like they used to before the earthquake
We invited all the people of the town, giving them a Sunday of normality.
“A Sunday of normality” immediately became immediately a symbol for Preci’s community to represent a new start.
The event was recorded and it became a video in order to launch a donation campaign to give an help to people in difficulty.
The same event was recreated in many other towns affected by hit from earthquake.
Credits
Agenzia: DLVBBDO
