Alimentatia Optima is a vegetarian and healthy cooking blog and vegetarian recipe resource lead by Targu Mures based nutritionist, Loredana Lapusanschi. The project at first started as a healthy lifestyle TV show and later evolved in an online journal, where Loredana could write about her passion for healthy cooking and publish her kitchen experiments.
In early 2017, Markt Creative worked with Loredana to redraw her logo and create a visual platform to further develop the project. We introduced a bold and vibrant colour pallete along with the geometric sans-serif typeface Futura Round, to better communicate the diversity of the vegetarian cusine and the positive impacts of adopting a healthy lifestyle.
Graphic Design: Denis Trusca
Photography: Daniel Diaconu