A dedicated team of five new partners behind the renowned Antwerp auction house Campo approached us to help them with turning this household name into a bustling contemporary spot for first-rate auctions and high-profile exhibitions. Keeping the legacy of the name, we developed a contemporary and vital visual identity system with the logo as a central dynamic element. To support this new approach we installed a new baseline 'Trust in art', referring to both the expertise of Campo and the economic value of investing in art.
To reflect both a) the diversity of the art being shown and traded at Campo —from old masters to modern and contemporary art— and b) the new dynamic approach we used the second letter ‘O’ of the logotype as a variable container for all the different content.
Apart form the total branding package and a first set of communications tools we also designed the exhibition catalogue for the first show of the renewed auction house.