Retailers and service providers in Russian cities are often strangely located. Sberbank processes transactions for 80 million clients and 1.2 million businesses. Data show that infrastructure often doesn’t meet local needs.
Hundreds of outdoor ads and over 3000 unique online banners ask for locals’ opinions on algorithm-generated business ideas for the neighborhood. Suggestions are based on broad range of data. Local responses initiate an advertising campaign targeting suitable businesses.
We’ve created a system of primitive illustrations based on a grid. The kit is designed to fit any space. Each illustration goes with all the others in the campaign. This system allows us to create a vast number of advertisements, with minimal effort.
Deliverables: Visual Design, Graphic Design
Awards: Cannes Lions' 17 (Gold, Bronze), ADCE' 17 (Gold Graphic Design),
Epica Awards' 17 (Silver × 2) and more
PEOPLE’S OPINIONS ON LOCAL NEEDS FUEL TARGETED CAMPAIGNS, PROMOTING LOANS FOR SMALL BUSINESSES.