DStv Premium has kick-ass entertainment, with all the best movies and series for every mood.
So how do you get a mobile-first, non-TV watching generation interested in DStv?
You talk to them in a way they can understand and is top-of-mind...
You turn their Emojis – into Emoji Trailers.
To encourage interest and engagement in the campaign, we created a Trailer to DStv Trailers.
This explained the promotional element of the campaign, too.
We created multiple videos to be served in response to multiple Emojis.
These showcased the most popular and loved shows on DStv.
We also created a Winner Trailer – to announce the winner of the promotion.
