Problem:

I was tasked with creating a cereal box, with an interesting character. It was required to be a typical cereal box size, while attracting your target market. It was required to look like a cereal you would see in a store.

Solution:

Using Adobe Illustrator I created the correct dimensions of the cereal box so I would not go out of the framework. Then I decided my target market would be 4-7 year olds, because they make up most of the cereal buying market. Following a clear theme to attract my target market, I chose dinosaurs as a fun character and marshmallow shapes. Adding depth to how my cereal was placed in the bowl made the bowl feel more rounded and full.

Result:
Feedback was positive saying it needed minimal rework.