RENESA ARCHITECTURE DESIGN INTERIORS STUDIO
1995-96.

The Printing Machine Scale.
Covered area 17,000 sq. mts. (1,80,000 sq.ft.).
RENESA ARCHITECTURE DESIGN INTERIORS STUDIO connection with the publishing press started with the 'Times of India' press complex at Sahibabad, Uttar Pradesh,India. 
The design philosophy was very different from a normal building as it involved complexities at various levels of designing. In depth studies of each and every equipment established the step by step process for designing of this complex building for the day to day printing.
The program established the design form of this building as the machines overpowered the design aspects at many points.
RENESA ARCHITECTURE DESIGN INTERIORS STUDIO then tried to mass this complex in an industrial design scheme on the lines of Rodgers, Fosters and Pianos. The ideology was to make a monumental volume which worked as a machine and create a very industrially-commercialized ambiance for the viewers and the workers.