Step by step, day by day...okay, what was the process? I mentioned above I was oblivious and that’s true. Using InDesign for like the first time I was able to gain magical powers and produce SOMETHING! *cheers to freaking weekend* So, after experimenting with the layouts and going back and forth between Swiss posters and Dadaism I was able to formulate a method that helped with both posters. Like the Swiss, I focused on negative space and appropriate use of the grid with the green one. I was able to create 3 levels or more of visual hierarchy that was presumably bold and eye catching. With the other, I use my irrational thought process to fuel my intent. I originally chose and back in a the day, monochromatic, simple look. They say your first idea isn’t usually your best and when it wasn't, I kept experimenting with design, visual hierarchy, color, etc. until the end. It was a fight.