L’Oréal Paris encourages women to live their best lives according to their own rules and desires. Committed to quality, scientific excellence and permanent innovation, L'Oréal Paris is the world’s leading cosmetics brand that makes the best of beauty available to all.
CHALLENGE
L'Oréal Paris Malaysia was planning to launch their new mascara, Faux Cils Papillon (Butterfly Mascara) and were after a campaign that would showcase the new product's "innovative brush" and illustrate how to the get the "Butterfly Look".
SOLUTION
The creative idea for the campaign was "Transform your lashes into wings". To communicate this message, we created a mobile-optimised micro-site that:
- Introduced and educated users about the product
- Displayed influencer tutorials
- Empowered users create their own Butterfly Look
- Cross-sold other products
- Drove newsletter sign ups through a weekly makeup kit giveaway
PROJECT
- Role: Senior Copywriter
- Agency: Lion & Lion (Malaysia)
- Client: L'Oréal Paris (Malaysia)
COLLABORATORS
- Copywriters: Claire Horn
- Designer: Joana Batista
MICROSITE
BANNER ADS
