ARE BRANDS NEEDED IN A WORLD OF ARTIFICIAL INTELLIGENCE?

My project is exploring the future of branding and whether brands will be needed in a world of artificial intelligence.

If artificial intelligence was to know you inside out, would you allow it to make consumer decisions for you?

This machine is a prototype of a vending machine that uses artificial intelligence to choose the item for you.

Going forward with this project I would like to look into alternative ways of defining products aside from branding.