SEALED, SCENTED FRESHNESS.
Raloo are a series of scented, adhesive freshness patches that are placed on the inside walls of gym and sport equipment bags. The patches provide freshness by eliminating odours and aid in cleanliness by collecting dirt that becomes attached to the patches adhesive surface. The patch can be washed and reused up to two times before it is discarded. The brand is currently positioned around a fitness and sport market but the intention is the brand can move into all markets from women's purses to automotive to home use etc. Partnering with fragrance brand is also of interest i.e. Lynx body spray for men and Chanel perfume for women.
-BRIEFING:The concept of Raloo was an idea tat originated at university and is a concept I am currently looking to take to market. -http://www.shanegoldberg.co