officeTwelve designed, produced and implemented Converse’s London showrooms for their FA12 European and UK Press Event. The two day event saw the four showrooms and entrance area completely transformed with temporary walls and bespoke lighting to create an immersive world in which to showcase the upcoming season’s product.
Single tone, high gloss graphics were applied to a matt, timber texture for adding a premium subtlety to the messaging. Speaker amp cables were used as a hanging mechanism above floor mounted illumination, again, a subtle nod to Converse’s affinity with rock n’ roll.
The journey throughout the showrooms leads you through the different rooms where wheat pasted graphics and projection support the urban initiatives of Pro Leather, whilst pin lighting on to bundles of metal ducting resembling urban log piles, showcase the Winterized Boot collection.
The final showroom housed a display of suspended screens acting as digital billboards for the Skate product, intertwined with moving digital footage of the brand’s skate ambassadors.
Single tone, high gloss graphics were applied to a matt, timber texture for adding a premium subtlety to the messaging. Speaker amp cables were used as a hanging mechanism above floor mounted illumination, again, a subtle nod to Converse’s affinity with rock n’ roll.
The journey throughout the showrooms leads you through the different rooms where wheat pasted graphics and projection support the urban initiatives of Pro Leather, whilst pin lighting on to bundles of metal ducting resembling urban log piles, showcase the Winterized Boot collection.
The final showroom housed a display of suspended screens acting as digital billboards for the Skate product, intertwined with moving digital footage of the brand’s skate ambassadors.
