Brand architecture defines and reflects the way in which a company or Organization structures its brands, products and services.
At ARENA CITY TOWERS, we have decided to develop the brand Organization in a uniform way, this means that the divisions of the parent brand have an identity as the successors of a family whose signature always leaves an impression and they must therefore always be defined through the global identity of ARENA CITY TOWERS and its attractive proportions.
The logo is comprised of two inseparable parts: the emblem and the letters of ARENA CITY TOWERS used as one element may not be separated.
