Objective: HIT World Malaria Day – Driving relevance and awareness with quirky content.
Context: Spreading the message of ‘Don’t Take Mosquitoes Lightly’ on the occasion of World Malaria Day and establish HIT as the ultimate solution for killing mosquitoes.
Insight: Everyone has read about the achievements of the iconic characters Gengis
Khan, Alexander & Vasco Da Gama. But few would know they all lost their lives to Malaria.
Resurrect these characters on social media with humorous fictional conversations. 3 GIFs narrated the individual story about great achievements followed by a sorry death due to Malaria.
Results: #SurvivalOfTheHittest was trending within the first hour of its release. Twitter had 600+ unique contributors who created over 3000 unique pieces of content. Facebook garnered 11K plus reactions.