Godrej HIT - #SurvivalOfTheHIttest
Objective: HIT World Malaria Day – Driving relevance and awareness with quirky content.

Context: Spreading the message of ‘Don’t Take Mosquitoes Lightly’ on the occasion of World Malaria Day and establish HIT as the ultimate solution for killing mosquitoes.

Insight: Everyone has read about the achievements of the iconic characters Gengis 
Khan, Alexander & Vasco Da Gama. But few would know they all lost their lives to Malaria.

Idea: #SurvivalOfTheHittest. 
Resurrect these characters on social media with humorous fictional conversations. 3 GIFs narrated the individual story about great achievements followed by a sorry death due to Malaria.

Results: #SurvivalOfTheHittest was trending within the first hour of its release. Twitter had 600+ unique contributors who created over 3000 unique pieces of content. Facebook garnered 11K plus reactions.
Godrej HIT - #SurvivalOfTheHIttest
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Godrej HIT - #SurvivalOfTheHIttest

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Published: