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Washington Redskins Rebrand and Integrated Branding
The goal of this rebrand of the Washington Redskins is to find a name and logo that isn't offensive to Native Americans. The new name, Washington Scouts, celebrates the proud tradition of Native American culture and the inclusion of scouts into the military. 29 Native American soldiers have been awarded the Medal of Honor, and many Native American soldiers have been noted to be expert marksmen, navigators, and show bravery. By World War I, scout units started earning distinctions as special forces. During World War II, the Alamo Scout unit ran 108 missions in the South Pacific without losing a single man. While scouts in today's military aren't necessarily Native American, they still train to live up to skills of Native American scouts of old.
Home Jersey
Away Jersey
Throwback Jersey
Color Rush Jersey
Washington Redskins Rebrand and Integrated Branding
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Washington Redskins Rebrand and Integrated Branding

A rebrand of the Washington Redskins and an integrated branding campaign of the new brand.
17
1k
0
Published:

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Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives