Idea of this project is creating modern black/white American football related branding and practicing my branding skills.
For "Royals" logo design i decided to go with modern black/white color scheme and lion as a main concept.
Goal for this project was creating functional, clean and modern looking branding.
Design of American football kit is supposed to be black/white colored and mainly focused on modern look and simplicity.
Front part of jersey is meant to be black, with white collar, Logo which is vertically centered, number which is using same typeface as typography from logo, and sponsor logo which is in this case "Adidas".
Back part of jersey is meant to be black, with white well known typography and vertically centered number and without unnecessary details.