“Syrydomu” is a Czech online cheese shop Marathon Studio have made identity and website for. The name translates to the words “cheese” and “home” but can also be read “cheese to home”. The two smiling ladies keep searching for new tastes and aromas. For them quality is the top priority.

Next to a classic e-shop there is an unusual way for you to discover unexpected combinations of tastes through so called mystery box. Here you get a private degustation on your own table selected by this experienced team.

    

The trick is to convey a strong visual recognition for the brand in order to be remembered and not to take the attention away from the merchandise. Here the graphic identity delicately embraces the product’s photography leaving maximum room for the cheese to stand in front. The beautiful photographs were shot by Ondrej Vala and Petr Vysohlid.

Logo puzzle    

Making a logo not too easily obvious has a great benefit. Tease the brain, stimulate imagination and discover the meaning brings up a little adventure we do not forget about. In this example we were able to reach a high level of abstraction thanks to the complementary words cheese and home. They pronounce what to look for and thus enabling us to decode the puzzle. 

Effective coding   

  

The cheese shop website is a combination of custom pages with a modified e-commerce WordPress template. Use of templates—parts which have been already developed may be in some cases a cost effective solution. The code is a work of Filip Kubik and Václav Nosek.

Find out more about our work on Marathon Studio website.