Lexus Pre-crash Campaign (2011)
Year: 2011
Brand: Lexus 
Product/Feature: Pre-Crash
Art Director: Kyle Schoeman 
Agency: FCB Johannesburg
Award: Loerie Silver

Rationale: Pre-crash is a standard feature offered on all Lexus models. The system is designed to detect an imminent frontal collision and, when it does, it retracts the front seatbelts and automatically prepares Brake Assist to help provide increased braking pressure the moment the driver steps on the brake pedal. 
Radio Commercial: "Hate this song" 
Radio Commercial: "Long road" 
Radio Commercial: "Nose job" 
Lexus Pre-crash Campaign (2011)
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Lexus Pre-crash Campaign (2011)

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Creative Fields