Awards: Black Eagle and Gold Eagle
Art Director: Dana Cohen
Agency: The Jupiter Drawing Room Johannesburg
Rationale: CNA is a local South African retailer that stocks everything from magazines to games, toys, stationery, DVDs and books. In the face of stiff competition from specialist retailers our brief was to create a series of print ads to boost sales and remind the public that CNA has everything they need.
Copy: : Whether it's software and microchips or music to swing your hips, whatever you're after, we've got it.
Copy: Whether it's music for your ears or a book on the man with Britain's most famous ears, we've got it.
Copy: Whether it's a book on a woman adorned in gold or a woman whose heart was made of it, we've got it.
Copy: Whether it's a DVD on a rebel you can't forget or one you'll never want to, we've got it.
Copy: Whether it's music that changed the world or a theory that helped explain it, we've got it.
Radio Commercial: "Gollum does wildlife"
Radio Commercial: "Stephen Hawking does Mills and Boon"
Radio Commercial: "The Queen does Queen"