THE STORY
CIMB Niaga wants to add another innovative feature for its premium banking services, the new feature is Preferred Phone Banking.
The new feature enables their preferred customer to do almost all of the transaction only in one phone call, and it comes with no transaction limit. This feature applied from anywhere around the world as long as they can dial the Preferred Phone Banking number.
Since its a premium banking features, we try to enhance the message utilizing a premium lifestyle. The target market often associate with power and the ability to make their wishes come true, so we pull several objects to "their wish" and form it to become our product feature tools. Highlighting power, no limitation and its just a phone call away.
From these three series of ad, the island version is the only one has the opportunity to be place on the media.
CIMB Niaga wants to add another innovative feature for its premium banking services, the new feature is Preferred Phone Banking.
The new feature enables their preferred customer to do almost all of the transaction only in one phone call, and it comes with no transaction limit. This feature applied from anywhere around the world as long as they can dial the Preferred Phone Banking number.
Since its a premium banking features, we try to enhance the message utilizing a premium lifestyle. The target market often associate with power and the ability to make their wishes come true, so we pull several objects to "their wish" and form it to become our product feature tools. Highlighting power, no limitation and its just a phone call away.
From these three series of ad, the island version is the only one has the opportunity to be place on the media.
THE TEAM
Creative Director
Creative Director
Michael Tjandra
Aceng
Art Director
Art Director
Rakhman Kuncoro
Michael Tjandra
Copywriter
Copywriter
Novan Minggo Harjanto
Graphic Artist
Graphic Artist
Alfat Muslim
Lalu Amran Hadi
