All summer long, we captured festivalgoers’ most memorable moments in an effort to connect people and create unforgettable experiences. We stored the photos and videos of 40,000 festivalgoers in the cloud, a virtual and physical space that enabled us to transport their memorable moments—which generated more than 400,000 views on social media—from festival to festival.
These moments were also reinterpreted by six illustrators, two dancers and one choreographer, who designed an immersive 360-degree experience for virtual reality headsets. This veritable world of entertainment was then optimized for mobile and shared with the general public via video. Result? The campaign reached more than 2.5 million people and engagement went up by 350% compared to last year.