The idea behind "La Coupelle" was to offer a modern option to enjoy the traditional swiss and french food (raclette and fondue) other than the traditional "swiss chalet".
The use of a simple colourful logo gives a younger and dynamic image to this kind of food. With La Coupelle we wanted to bring a new concept, the idea of sharing a raclette between your friends with a good wine or a local beer as a "friday night" plan.
