Atalanta Character Mascotte by Studio Bozzetto

Our project to present “Atalanta”, the new mascot made for the homonym Italian football club based in Bergamo. We started from the myth of the ancient Greek goodess of running to create the character, a girl with blue and black hair dressed with the team uniform.

The character of “Atalanta” has been used for the marketing communications and the social / educational activites promoted by the club in Italy and overseas.