I had to select any NGO of my choice and create a website to promote a social cause. For this project, I decided to create a brand “Cycle Chalayenge” to promote cycling on Mumbai Roads.
Cycling has many benefits- for the environment as well as for our health. In a city like Mumbai where traffic jams and pollution is rampant, cycling could offer some relief. Hence, Cycle Chalayenge aims at promoting this cause .

The target audience for Cycle Chalayenge was young men and women. To cater to this group, the logo had to be “cool” and fun, to make this initiative more like a movement, that they would enjoy.
Hence, I decided to create an interactive logo which not only demonstrated riding a bicycle, but showed more people riding it. The colours are environment-friendly and peaceful.