Client: FIBAR Group
Agency: OMI Media House
Year: 2016
Services: Creation, direction, video production, video postproduction, social media
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At our client’s commission, we prepared a series of animated spots for the new line of building automatics devices. The products were designed to work with Apple HomeKit. In order to emphasize their minimalistic beauty and keep the series cohesive, we created a format which brings a uniform but distinguishable visual feel to the films. During presentation, the devices are shown in specially designed black and white hand models. Each film starts with a scene of a futuristic, milky bath, emerging from which in slow motion are the products. This way, we created a series of one-of-a-kind animations, where beauty and technical perfection go hand in hand with high informational value.