Adam Rogers's profile

The Dapper Dog

Packaging
The Dapper Dog is a brand of dog grooming products inspired by the most enthusiastic of dog owners. This line is imagined to bridge the gap between the mainstream market and higher end, luxury brands. In contrast to the more serious and sophisticated appearance of the products are the names and product descriptions. The brand features products such as "The Usual" all purpose shampoo, the "Lookin' Sharp" collar & leash set, and "Swanky Stuff" pomade, for all those pompadour pooches.
Exotic scents and flavors, such as the "Mint Julep" pomade ensure that pet owners will be intrigued and invested in a retail environment, encouraging exploration throughout the various brand's products.
Brand Story:

Most dogs live to chase tail and feel the windin their fur. Others are more concerned with how well their collar matchestheir coat. Some dogs, however, enjoy all of the qualities that life has tooffer. These dogs aren't afraid to get their paws dirty, and then after a hardday's work enjoy a nice hot oatmeal bath. They look forward to an appointmentat the groomer as much as a day on the lake. These dogs are Dapper Dogs. Toughyet refined, playful but sophisticated. Fetch is a game best played with afreshly conditioned coat, so take your leash off and let your tongue hang out. DapperDogs play hard, but they do it in style.

The Dapper Dog
Published:

The Dapper Dog

The Dapper Dog is a spiffy line of dog grooming products, created to bridge the gap between mainstream market and luxury products. Enthusiastic p Read More

Published: