National Trust – Stowe Welcome Sign
Problem solved: Although fairly recent, the existing signage in the car park area was felt to be uninspiring and did not create a sense of ‘arrival’. It was also felt that it was not in keeping with the New Inn Visitor Reception and café nor did it properly reflect the Stowe identity.
Challenges: Designing a new double sided sign that complemented the interior of the New Inn, helped orientate visitors and created a sense of ‘anticipation’. The panels also needed to be quick and easy to remove from the frame when they need updating.