Da, Datsun | DaDaDa ATL Campaign
2017-2018
Creative Idea Description
Datsun is a practical every-day car which supports improvements in your life. This is rise hack.
Special soundtrack - a rhythm made up of the repeating word «Da».
Da-Da Da-Da. Da-Da Da-Da. Da-Da Da-Da. Da Datsun.
(Yes-yes, yes-yes. Yes-yes, yes-yes. Yes-yes, yes-yes. Yes Datsun)
Main message
Say “Yes!” to changes for the better
Скажи «Да!» переменам к лучшему
Teaser video
Key Visual Da, Datsun Campaign
Bilboard 6x3. Financial Offer
USP Metro 6x3
USP Press Advertorial
Advertorial Non-Standart
Branded Leaflet with USP and tactical message
Da, Datsun TVC 30"
USP Big Interior 15" Video
USP Warranty 15" Video
USP Soundproof 15" Video
Director's Cut 60"
Making Of. It was fun :)
Agency: TBWA Russia
Client: Datsun (Nissan)
Director: Marco Gentile
Creative Director: Eric Groza
Senior Art Director: Tisha Golubeva
Senior Art Director: Tisha Golubeva
Senior Copywriter: Arakel Zatikyan
Senior Copywriter: Marat Khaziev
Designers: Eugenia Gureeva, Oleg Grishin
Motion designer: Iliya Kleynosov
Producers: Elena Voloshina, Denis Presnyakov
Production: Focus Film
