Bad Boy Bikes: Bike Shop Identity
Bad Boy Bikes: Brand Identity
Bad Boy Bikes is a company who prioritizes their sponsored elite athletes. They focus on their involvement in the mountain biking industry, attending events and races and supporting the best athletes in competition. As a bike shop, they cater to almost all of your mountain bike needs from equipment to gear, but most of their customers are serious athletes. This identity is all about promoting their style. The packaging design is what the athletes would receive upon signing the initial sponsorship contract.

Art Director: Bridget Currie, Tyler School of Art
Bad Boy Bikes: Bike Shop Identity
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Bad Boy Bikes: Bike Shop Identity

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