A New Home
The Lehigh Valley Humane Society is always trying to help add a new member to your collection of family photos hung around the house. This brand guide takes that helpful gesture and walks you through the redesigned logo as well as the fun new take-home features customers will receive when they adopt a new animal. The brand book is clean and simple but also fun and inviting. These are the perfect new guidelines to get the company excited to connect animals with their forever homes.
This project was produced in Adobe InDesign for my Identity System's class. I volunteer at the Humane Society working on various brochures and print materials. There is a need for a rebrand and this is a push in the right direction. Some direction they gave me was to keep the red in the brand colors and include more human interaction in the logo. I think the negative space arms hugging the animal was a good answer for this request. The logo was the first part of this brand book project to kick off the concept of bringing humans and animals together and including the newest house member into the family photos.