Katharina Staudacher has done what many wouldn’t dare to do: She left her secure job with Tchibo and founded her own start-up. Her idea? Bringing healthy yet stylish organic bars onto the market for an urban public.
We are coordinating the story, the language and the packaging design. Everything fits together and appears homemade. Success was confirmed when the new “foodloose” product brand was named the Best New Product 2013 in the Snacks category at the prominent Biofach exhibition, and the “Poesie Amelie” bar won Best New Product 2014. In the competition hosted by the Lebensmittel Praxis industry magazine, foodloose was named Organic Brand of the Year 2014 – including and indeed directly as a result of its consistent brand management and innovative design.