Pixiebob — Brand Identity & Implementation




Project — Pixiebob brand identity
Client — Pixiebob

Building a brand to position and launch Pixiebob, a new community insights platform.




The brief 
 To create a new brand identity for Pixiebob, a startup looking to challenge within the research and community insights sector. The brief stated that the visual language should be anything other than what is currently out there (normally rather dry and corporate), and instead lively, bold and with a hint of humour. 


The Outcome 
 The name was informed by the inquisitive nature of cats (with an intentional nod to personality and quirk), a thread that also runs through the visual aesthetic from the literal illustrations, often showing a cat exploring within space – though to the core logo and signifier. The logotype itself comprises of a bespoke wordmark (with a shorthand identifier also developed), accompanied by colourful 'whiskers', both a reference to the cat itself, but also hinting at a spark of energy in the sharing of information and knowledge.The 'whiskers' are accompanied by a secondary set of graphics or 'tails' – seen as the connection point between the visual elements. 

















Pixiebob — Brand Identity & Implementation
238
2,169
10
Published:

Pixiebob — Brand Identity & Implementation

Building a brand to position and launch Pixiebob, a new community insights platform.
238
2,169
10
Published:

Tools