Lemon Hotel with Takram
Symbolising the nostalgic concept
 of the art installation, the Japanese
 typography harmonises with
 the Western cursive scripts as a logo to
 welcome an international audience.
“Lemon Hotel” is an art installation/accommodation 
at Setouchi Triennale produced by Smiles Co., Ltd. 

Setouchi Triennale is an international art festival held 
on several islands in the Seto Inland Sea of Japan. 
The festival invites artists from both Japan and 
overseas, many of whom make use of abandoned 
homes to host their art installations.

The challenge was to create a symbol that strikes 
a chord with both national and international visitors. 
The result is a bilingual typography whose Japanese 
scripts are modelled after Western cursive form. Its 
incomplete lines suggest a shape of lemon in a response
 to the concept of the installation celebrating the pure 
and sour taste of distant memories.
Credits
Client: Smiles Co., Ltd.
Creative Direction: Kotaro Watanabe (Takram)
Graphic Design: Kotaro Yamaguchi, Tomomi Maezawa and Maki Ota (Takram)
Web Design & Photography: Kotaro Yamaguchi and Terushige Enatsu (Takram)
Lemon Hotel with Takram
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Lemon Hotel with Takram

“Lemon Hotel” is an art installation/accommodation at Setouchi Triennale produced by Smiles Co., Ltd. Setouchi Triennale is an international ar Read More
195
2,403
6
Published: