This is a school assignment wich I did on copying behavior within the design industry.
Now a days it is really simple to just copy paste some-one else's work and put your own name on it.
To give this topic more attention i initiated a campaign. The book is part of the campaign, I tried to make a original layout with lots of white-space in the typography to keep the text readable and there is a need to turn the book during reading. Active reading.
The book had a soft touch with a real leather cover. The cover is made of recycled material, the leather was original from an old couch.
It had an open bound back and a sleeve to keep the book closed.
The book is my vision of making original and fresh work.
With the book are 17 posters (only a few posted) wich can be placed in a advertorial campaign.
The research i have made stimulates creating new images to create an authentic visual culture.