Trend-jacking exercise executed for RMA Motors - the official Jaguar/Land Rover franchise in Kenya on their social media pages following a local pastor's declaration that her following would be driving their dream car before the year ends. This tweet threw the timeline into a frenzy creating a perfect opportunity for the brand to creatively be part of the conversation.
The idea: Jump on the #40DaysOfGlory trend with a subtle play on the words "Pray" and "Pay" characterized by the letter "R" mimicking a blinker.
Copywriter: Stephen Mwangi
Graphic Designer: Daniel Obare
Account Executive: Ivy Werimba
