Brief: We had 48 hours to conceptualise  film, edit and produce a 60-second commercial for UNICEF South Africa that addresses the issue of cyber-bullying, as outlined above. The filmed advert should: Create awareness around the negative impacts of cyber-bullying and the possibly devastating consequences your cyber actions could have on someone else.

The cinema advert should be aimed at young adults – aged between 14 and 24, for screening in Ster-Kinekor cinemas countrywide.

The idea: Centered around helping victims find strength and positivity, by replying with a disarming comment back, as the insight was that the bully could not retaliate further.