Friend of mine decided to make custom knives and things from leather. He asked me to create a logotype for his new passion.
After some discussions and different approaches we decided to follow one idea that resembles a vision from a childhood of my friend.



SIGN
The sign combines leatherworking and blacksmithing tools into a tree.


LOGOTYPE
For logotype we decided to turn simple grotesk font into something more intresting, a little touches in letters "T" and "G" created somethings close to hammer and anvil and sharp corners in "N" resembles leatherworking tools — knife and needle.



COLORS



FONTS
EXAMPLES



Thanks to Genka Omyshev and Maxim Kolosov for their suggestions and criticism,
Artem Emelyanov for such nice opportunity to create something that i like.