THE PROJECT: To develop a unifying concept to help introduce the new Fairmont Mayakoba hotel, showcasing its elegance and attraction as a luxurious upscale resort. This trio of ads had to accomplish showcasing both the beauty of the surrounding outdoors and how the resort is a reflection of those surroundings. One headline, one concept, a parallel illustration: a unified campaign.
Fairmont Mayakoba campaign
Fairmont Mayakoba campaign
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