Tips To Create Effective Signage For Retail Stores
A good signage is an easy and effective way to attract and communicate with your customers. However, if designed incorrectly, it can cause your business more harm than good. An effective sign should capture the customers’ interest enough for them to read it. The following are some helpful tips for you to consider in order to come up with an effective and compelling signage for your business.
Be Concise
Almost all customers are in hurry, they don’t have the time to stop, read, and ponder on the content of your sign. An effective sign, according to Custom Signs and Wraps in Chicago, should have a concise message containing only the most important information your customers and potential clients need.
Use Fonts That Are Readable
Some retailers can get away with crayons on a chalkboard, but getting away with and driving sales are two different things. Clear font characters, without the curly-cues and multiple colors, let the customer’s attention first gravitate to your message and then to your product. If customers can’t quickly read it, chances are they’ll move on.
Use Words YOU or YOURS
Customers buy when they start visualizing themselves using your products. One way to help them is to incorporate the words you or yours. Notice that signs with the addition of the words you or yours become much stronger.
Less is Still More
A recent study shows that many people like texting messages that are shortened or down to a couple of words, use initials more often, or sometimes a single emoji. We are all getting used to short, succinct messages. Edit your sign message ruthlessly until the meaning remains but the fluff is gone.
Test Your Sign
It’s fun to have a new sign on the top of a window display that you feel is perfect until you notice it is too faint to be seen through your tinted window, or the font is too small to be seen by cars going 25 MPH. If you are on a busy street, have a friend drive by and tell you what your sign is about. If they can’t get it, edit it.
Make Your Sign Fun
Boring signs are, well, boring. Remember, your goal is to grab a casual passersby attention. Puns and jokes are great ways to show you are a fun business.
Don’t Be Generic
Just like your merchandise, you don’t want to be generic. Be creative.
Thinking and creating effective and memorable signs that will sell your products are truly one of the best parts of running a retail business. These tips will help you come up with a signage that will sure to engage your customers and increase your sales.
