A thought-provoking interactive window concept for O2 stores to highlight their partnership with NSPCC.

A panel on the window would allow passers by to donate directly to the NSPCC. As each donation is received the blacked out image is revealed one section at a time until the entire image is visible.

Scaleable from shop window to stadium wall, this concept does not require patrons to enter the shop so can collect donations even outside of regular opening hours.