BMW was looking to create new posts for their various social media channels. They were looking to try something a bit different and were aiming to create a series of loops and cinemagraphs of their i3 and 7 series.

Less than a week later we arrived at BMW Canada Headquarters with a couple of cameras and cars at our disposal.

We spent the day capturing details and features BMW wanted to show off nd that we thought were cool and even used the rainy weather to our advantage creating macro raindrop cinemagraphs.

Throughout the day we also captured photography as additional content. At the end of the project we delivered over 40+ pieces of original content that BMW teased out over the following months.