The NFL games in London are always an exciting event and for 2017 the Miami Dolphins made the most of it. This trip would be special due to London born player Jay Ajayi and cheerleader Holly acting as local representatives. We featured both in game promotions, photos, video, and events throughout the week leading up to the game.
GAME PROMOTION / WEEK 4
We put a twist on our weekly promotional graphics for each game that is unique on the schedule, like primetime games or Color Rush. The London game falls into that category as well, and we started exploring ways to represent the game in a new way and blend it with our standard brand look. Punk rock and street art provided the inspiration as we looked through different posters, album covers, wheat-pastes and stencils we could pull ideas from. To make things look as authentic as possible, we started creating assets with paper and ink.
Social media graphics, #UKFins, and matchup tag explorations
Final social media graphics promoting the Week 4 matchup in London
CHEERLEADERS PHOTO SHOOT
GAMEDAY: SAINTS VS DOLPHINS