‘Gatorade’ is an American manufacturer of sports-themed beverage and food products, built around its signature line of sports drinks.
My desire to approach this product was due to my attraction to the raw, focused and energetic style of sports advertisements. Combining concept hybrid imagery, contrasting visuals and impactful typography created the suitably ‘high-powered’ tone I envisioned.
Gatorade logo created with after effects.
A short behind the scenes look at the creation of the Gatorade ad series. Music credit: The Glitch Mob - 'Fortune Days' and Tom Holkenborg - 'Blood Bag'.
