Trade Show Experiential Booth Design
Roche Arab Health

Trade Show Experiential Booth
The Forest Room

Interactive Experiential Zone
The forest room was the crown jewel of the booth. Tucked away behind a waterfall, guests were provided with wireless noise canceling headsets. A narrator guides the guests through the living forest. Within the forest the guests would encounter four interactive stations, that were decorated to blend with the natural setting. Each custom build station had content associated with it, as users interacted with the stations they reacted to their touch. Each station represented Roche's key pillars, from compliance to research, guests had a chance to experience the brand on an intimate level. The realism was further enhanced with scent machines, and a taste experience. This was truly a full sensory experience.
The Waterfall Lounge

A tranquil stop and a cup of coffee
The VIP zone of the booth was designed as a modern clean lounge area where an espresso greeted the guests, and a waterfall created an ambiance. Not letting an opportunity pass, the waterfall was transformed into a giant 12-meter water screen that “printed” messages, and welcomed visitors. This dynamic feature, changed colors and messages and animated basic designs in the water. The result was well received by guests, and the water fall was a discreet feature that transformed the whole experience.
The Reagents Wall

A product display with interactive terminals
The reagents wall, a product display with a design tied to the stand overall concept was supported with three touch web enabled terminals for an in-depth look at the displayed products. This piece was created to showcase the reagents portfolio of Roche diagnostics, and the approach used describes the relationships of the products and labels them, while maintain a clean modern aesthetic. The terminal design follows the main design theme of the booth while maintaining a perfect view and functionality for the user.
sketches & technical drawings

Creative Direction, Production - Hadi Awili
Production, Project Development - Ammar Kayyali
Art Direction, Print Design, 3D design - Tiago Mourato
Motion Graphics Art Direction - Melo Infante
Graphic Design, Water Graphics, 3D - Pedro Severo Gomes

Trade Show Experiential Booth Design

Trade Show Experiential Booth Design

The Roche Diagnostics Middle East stand at the 2016 Arab Health exhibition exemplified taking a marketing strategy and incorporating it into the Read more


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