The Brief
Naked are a unique and exciting new brand of naturally handmade marshmallows. We were approached by Naked to design the brand and structural look and feel which encompassed their light hearted take on a campfire classic. After establishing the Naked brand we then moved on to include their brave new range extension, introducing real marshmallow infused Gin and Vodka to their portfolio.
Our Approach
Taking campfire marshmallow toasting as our inspiration we amplified Naked's handmade proposition with an understated brand mark working in tandem with an iconic crossed sticks marshmallow graphic. We created a bespoke pillow box with a tent inspired diecut. Bright & punchy colours added shelf appeal. To extend the design to the Gin and Vodka it was important to pivot the brand in a more serious direction. The textured kraft paper and foiled belly band evoked premium credentials with the wax seal representing the gooey marshmallow, the perfect finishing touch!
The Results
After such a bold move The Naked Marshmallow company have toasted the rewards with glowing compliments on the new redesign from both consumers and buyers alike. The biggest challenge now is to keep up with popular demand!
