I took on a project through Catchafire.org to design fundraising materials for Graham Windham. Graham Windham provides services to over 4,500 children and families affected by abuse and neglect in New York City's low-income neighborhoods. Their programs include family foster care, adoption, child abuse prevention through family strengthening and parenting programs, behavioral supports, after-school and youth development, college and career access and support, and mental health services. They provide services across 13 sites in Brooklyn, the Bronx, Harlem, and Westchester County. Graham Windham was founded in 1806 by several prominent women, most notably Elizabeth Schuyler Hamilton.
It seemed that Graham Wyndham's fundraising involved three audiences: the kids it helped, the general population and people interested in planned giving. Hence, I propose three separate brochures, targetted to each audience. This is the design targeted to the general population.
This is the design targeted to kids, who often staged events and campaigns related to fundraising.
The proposed cover design and first two spreads of their planned giving brochure. This brochure was more informational and had a higher end audience. Hence, it called for a different format. I made it square to echo the shape of the house symbol of their logo.
